MENU

Bluewood

2025   I   Completed

Client

Wellington Development, LLC

industry

Real Estate

Project Type

Naming
Brand Visual + Verbal Identity
Web Design

About the Project

Bluewood by Arcola is a new multifamily community taking shape in the heart of Loudoun County, Virginia. Located on the historic grounds of the former Arcola School, the project builds on the site’s legacy as a neighborhood anchor while welcoming a new generation of residents to shape its future.

We are leading the development of a comprehensive brand strategy for Bluewood — including naming, visual identity, signage, printed collateral, and digital presence. The goal is to create a brand that embodies balance, connection, and belonging — the essence of its tagline, Life in Harmony.

Our creative process began with an exploration of Arcola’s history and character. From these roots, we’re shaping a narrative that honors the past while looking ahead. The name Bluewood evokes nature, calm, and continuity — aligning with the community’s design philosophy and its commitment to creating spaces where life flows naturally.

This idea of harmony will carry through every touchpoint. The website, marketing materials, and on-site communications are being designed to reflect a warm, grounded, and inclusive tone — creating a cohesive experience that connects residents to the spirit of the place.

Bluewood by Arcola honors where it began and welcomes what’s next — a community built in balance, where life moves in harmony.

More Projects

Moya Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved