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Black Lives Matter Plaza

2020   I   Completed

Client

DowntownDC Business Improvement District (BID)

industry

Civic & Public

Project Type

Banners Design
Assets Design
Illustration Design

About the Project

In the wake of nationwide protests following George Floyd’s tragic death at the hands of police in 2020, the DC Government took a bold step by designating a prominent section of 16th Street NW directly facing the White House as “Black Lives Matter Plaza.” This powerful act of solidarity transformed an ordinary street into a living monument to the ongoing struggle for racial justice in America.

MOYA was honored to be selected by the DowntownDC Business Improvement District (BID) and DC Government to develop comprehensive branding for this historically significant public space. Our team understood the profound responsibility of creating visual elements worthy of the movement’s importance and the plaza’s symbolic power.

Working collaboratively with community leaders and key stakeholders, we crafted a series of striking street pole banners and environmental graphics that capture the essence of the Black Lives Matter movement. Our design approach balanced bold, attention-commanding visuals with thoughtful symbolism—using deliberate typography, strategic color choices, and powerful imagery to convey messages of resilience, unity, and the ongoing pursuit of justice.

The resulting installation doesn’t merely decorate the space—it activates it, creating a visual narrative that honors those lost to police violence while inspiring hope and continued activism. Our branding elements serve as both a memorial and a call to action, ensuring that Black Lives Matter Plaza remains not only a physical location but a meaningful space for reflection, demonstration, and change.

Through this project, we demonstrated our commitment to using design as a tool for social impact, creating visual expressions that amplify marginalized voices and contribute to important conversations about equality and justice in our nation’s capital.

Project recognitions

FORMA received a gold award in the publication category from the MUSE Creative Awards for the 2020 annual report.

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Moya Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved