MENU

DowntownDC BID Vision 2027

2018   I   Completed

Client

DowntownDC Business Improvement District (BID)

industry

Civic & Public

Project Type

Report Design
Infographics Design + Data Visualization
Illustration Design

About the Project

DowntownDC Business Improvement District (BID) is a private non-profit organization that provides capital improvements, resources, and research to enhance the downtown experience of the District for all.

The BID developed a ten-year, long-range plan, “Vision for the Future” that identifies challenges and opportunities for downtown’s economic prominence. As the BID’s visual design partner, FORMA by MOYA helped shape the marketing communications for this bold plan.

We developed the editorial design of the Vision 2027 report and website for this campaign, with custom illustrations integrated across both platforms. These distinctive and vivid illustrations were inspired by the plan’s initiatives: transportation, economy, public realm, and human services.

Building on Vision 2027’s themes of sustainability, resiliency, efficiency, and innovation, the report and website design evokes plenty of healthy green space with a diversity of people and placemaking.

Designer Insights

The illustrations for the report and web page allow the reader to envision lights turning on and off, concert lights moving up and down, and cyclists passing by — all the vibrant movements of a healthy, dynamic downtown.

Audi Field
1
6
1
6
previous arrow
next arrow

More Projects

Moya Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved