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Franklin D Reeves Center

Moxy Hotel & Franklin D Reeves Center

2021   I   Design Concept

LOCATION

Washington, D.C.

Discipline

Architecture

SECTOR

Residential
Commercial

Project Type

Mixed-Use Development
Multi-Family Housing
Affordable Housing
Townhomes
Office Buildings
Retail Spaces

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Project Details

The MOXY Hotel and Franklin D. Reeves Center project at the intersection of U Street NW and 14th Street NW in Washington, DC, is a major urban development led by Legacy Community Partners and the NAACP. MOYA Design Partners, in collaboration with Soto Architecture & Urban Design, has crafted the architectural design of this transformative project.

The 101,000-square-foot Franklin D. Reeves Center will serve as the NAACP’s National Headquarters, featuring an angled façade that enhances public space and transit flow. The building will include green walls and a green roof to promote sustainability. A café by DC Central Kitchen will function as a community hub, offering job training for local residents.

Adjacent to the Reeves Center, the MOXY Hotel will feature 180 guestrooms and a vibrant café by Songbyrd, showcasing live music that celebrates the area’s cultural heritage. This project revitalizes the U Street corridor, blending commercial, residential, and hospitality spaces while honoring its rich history and fostering economic growth.

Facts & Figures

Client

Legacy Community Partners
& NAACP

Size

Total Area 164,834 SF
Hotel 63,834 SF
Office 101,000 SF

Status

Completed

Completion Year

2021 | Concept Design

accreditations

LEED Gold (Target)

Collaborators

associate architect

Soto Architecture & Urban Design

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Wonders Learning

Wonders Learning

2019-2023   I   Completed

Client

Wonders Learning

industry

Real Estate

Project Type

Digital & Multimedia

About the Project

Wonders Early Learning & Extended Day engaged MOYA Creative team to rebrand their existing website with one that integrates smoother navigation, new information features, and one that incorporates their playful brand. We cut and edited a short full-screen video as a header in their homepage with Wonders’ mission as the theme. Our team worked on making complex resources easy to access. Application forms, downloads for parents, and different options to give donations are usable from all platforms.

Calls to action and interactive elements guide the user throughout, especially in pages that are dense in content. Wonders’ broad and vivid brand palette lent itself to unique color combinations. The round black fonts, logo and pictograms asked for extensive use of white space along with bold organizational color blocks to let the brand’s vivacity breathe.

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Zero To Three Healthysteps Program

Zero To Three Healthysteps Program

2020   I   Completed

Client

Zero To Three (ZTT)

industry

Small Business

Project Type

Editorial
Digital & Multimedia

About the Project

The ZERO TO THREE Policy Center is a nonpartisan, research-based resource for policymakers and advocates on the unique developmental needs of infants and toddlers. ZERO TO THREE offers the HealthySteps program, an interdisciplinary pediatric primary care program that promotes the health, well-being and school readiness of babies and toddlers, with an emphasis on families living in low-income communities. The HealthySteps program has demonstrated positive outcomes for their participants; this includes the higher likelihood of receiving timely vaccines and screenings for childrenAmong parents who participate in the program, they are more likely to use positive parenting strategies and offer age-appropriate nutrition to their children. 

The Creative team created a new, updated, more colorful brand that highlights theHealthySteps program’s important work. The team created infographics and visualizationsthat make it easy to read and understand the data and statistics from the important research HealthySteps conducted. These evidence-based one-pagers cover various topics, including the opioid crisis, child abuse, school readiness, provider burnout, and strategies for small/rural pediatric practices. 

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Zero to Three Annual Conference 2021: Take Heart

Zero to Three Annual Conference 2021: Take Heart

2020   I   Completed

Client

Zero To Three (ZTT)

industry

Small Business

Project Type

Editorial
Digital & Multimedia

About the Project

Zero to Three Policy Center is an independent, nonpartisan, research-based resource for policymakers and advocates on infants and toddlers’ developmental needs. Their annual conference is a leading event for professionals and researchers in the field, and an opportunity to promote inclusive policies that improve children’s health and well-being.  

For their upcoming 2021 Annual Conference, Zero to Three wanted to underline the importance of caring, sharing and communication. MOYA Creative team created a logo that represents just that: two caring hands coming together into the shape of a heart. The hands represent an embrace and combine a reimagined color palette of blue, green and oranges that is playful and evocative in equal measure. Creating brand recognition, the team added other related symbols that complemented the design. 

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Green Ascent

Green Ascent 

2020   I   Completed

Client

Green Ascent

industry

Small Business

Project Type

Branding
Digital & Multimedia

About the Project

Green Ascent is an investment and asset management company that focuses on three investment verticals: energy, infrastructure, and finance across North America, Latin America, and Asia Pacific. The Creative team was thrilled to work on this new branding initiative for this financial services firm. Our team used the word “Ascent” from the company’s name as the foundation for the logo design, and paired it with a graphic depiction of a mountain. With many of Green Ascent clients based in Asia Pacific, the team decided to use the famous Ni Mountain from China as the major focal point for Green Ascent’s branding.

The mountain pictogram hints to the letter “A”, and uses a flat green color palette, contrasted with the medium weight black text of the company name.

Along with developing the new branding for this financial services firm, the MOYA Creative team was also tasked with creating the landing page for the client’s website.

Custom icons were created to help website visitors understand Green Ascent’s guiding principles behind their investment approach. The mountain imagery was a focal part of the landing page, to ensure strong brand association of these imagery elements with the company.

 
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PGCPS Safety & Security Report

PGCPS Safety & Security Report

2021   I   Completed

Client

Prince George’s County Public Schools

industry

Real Estate

Project Type

Editorial
Branding

About the Project

Prince George’s County Public Schools (PGCPS) in Prince George’s County, MD, is one of the nation’s largest school districts. A long-time MOYA client, the district is recognized for its innovative programs and initiatives including integration through artistic education, environmental and financial literacy, and language immersion.

MOYA Creative team designed PGCPS color scheme for previous reports, so they followed the optimistic yellow and deep blue combination and created stunning infographics with a minimalist design. The team made an effort to balance a fresh positive approach with an analytical eye that brings up the information to the fore.

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The Keys to Kim

The Keys to Kim 

2020   I   Completed

Client

The Keys to Kim

industry

Small Business

Project Type

Branding

About the Project

Moya Creative created all-new branding for our client The Keys to Kim, a lifestyle company specializing in gardening services, food catering and small event planning. Playing off the company’s name, our Creative team integrated a dark blue key at the center of the pictogram, with a circular pattern of foliage elements in soft and subtle colors.  

For the typography, we chose a serene script for The Keys to Kim’s tagline “Unlock your creativity and inspiration”to evoke calm and tranquil emotions – perceptions which the company wants associated with their brand 

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ZERO TO THREE HealthySteps Annual Report 2020

ZERO TO THREE HealthySteps Annual Report  2020

2020   I   Completed

Client

ZERO TO THREE

industry

Real Estate

Project Type

Editorial
Ilustration

About the Project

The ZERO TO THREE Policy Center is a nonpartisan, research-based resource for policymakers and advocates on the unique developmental needs of infants and toddlers. ZERO TO THREE offers the HealthySteps program, an interdisciplinary pediatric primary care program that promotes the health, well-being and school readiness of babies and toddlers, with an emphasis on families living in low-income communities. The HealthySteps program has demonstrated positive outcomes for their participants; this includes the higher likelihood of receiving timely vaccines and screenings for children. Among parents who participate in the program, they are more likely to use positive parenting strategies and offer age-appropriate nutrition to their children. 

MOYA Creative design team managed the editorial design for the HealthySteps annual report. The editorial strategy included custom illustrations for each chapter in a simple, yet powerful color block design; data callouts that visualize the importance of the achievements made in 2020; and the inclusion of different pastel colors to identify each chapter in the report. This playful, yet elegant design highlights the important work of the HealthySteps program.  

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Flock DC

Flock DC

2020   I   Completed

Client

Flock DC

industry

Real Estate

Project Type

Digital & Multimedia
Branding

About the Project

Flock DC is a women-owned business that is committed to seNing the Washington, DC area with their family of lifestyle and real estate management brands. Prior to this project, MOYA completed a multi-phase social media and website assessment for Flock DC, which offered the client digital strategies and recommendations to strengthen their pitch and increase reach in the market.

Based on this strategy, the MOYA team was asked by the client to develop social media templates and the website homepage designs for Flock DC and its various sub-brands (birdSEED foundation, Nest DC, Roost DC, Starling DC).

MOYA worked on a comprehensive branding strategy for women-owned lifestyle and real estate management firm Flock DC, covering digital and print products. We completed a social media and website assessment, leading to a digital strategy for the client to strengthen their pitch and increase reach in the market. Our team then created social media templates and website homepage designs for Flock DC and its various sub-brands.

An example print project is our collaboration on a T-shirt design dedicated to the late Associate Justice Ruth Bader Ginsburg.

Designer Insights

Using Flock DC’s brand colors and style, we incorporated a stencil-looking illustration of Justice Ginsberg wearing her iconic collar and a mask. The image is also complemented with a Michelle Obama inspired quote that is tweaked to align with the Flock DC brand: When they go low, we fly high.” 

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Suites

Suites 

2024   I   Completed

LOCATION

Cruise Ship

Discipline

Interior Architecture

SECTOR

Hospitality

Project Type

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1 Bedroom Suite Living Room
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Project Details

At MOYA we craft passenger suites that are thoughtfully designed to be spacious oases of elegance.  Our designs combine the beauty and sophistication of resortinspired living, with residential-inspired touches of comfort.  In modern cruising, suites along with all other cabin types must be exceedingly comfortable and flexible. Our cabin designs offer guests the zones for gathering and relaxationFlexible enough for a couple wanting extra space or a family whose members need their own retreat. Modern features with neutral tones are paired with brighter pops of color.  

Curated art pieces add to the ambiance along with carefully design lighting scenes. Sleeping areas crafted to provide the ultimate enclave of relaxation. Storage is carefully integrated throughout the suite, seamlessly – making it easier for guest to settle in for their voyage. The bathroom(s) are designed as mini spas with in the suite, where guest can unwind after an exciting day of onboard activities or an onshore excursion. 

Facts & Figures

Client

Trammell Crow Company

Size

Total Area 257,290 SF
Office 223,200 SF
Retail 14,400 SF

Status

Completed

Completion Year

2023

project cost

$105M 

accreditations

LEED Silver

Delivery Method

CMAR

Construction type

1-A Concrete
Mid-Rise
 

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MOYA Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved