Completed under Paola Moya’s leadership as CEO of Marshall Moya Design
Urban Land Institute Brochure
Founded in 1936, the Urban Land Institute is the oldest and largest network of cross-disciplinary real estate and land use experts in the world. The Institute sets standards of excellence in development practice, uniting cross-disciplinary real estate and urban experts on a global level. ULI united with renowned leadership development speaker Rebecca Shambaugh for a leadership training for women.
The design team developed a visual language to communicate the ULI’s values and aims for the training. A dark background with contrasting text and sparks of color highlight key points and essential takeaways. The result is a brochure that makes a bold statement, conveying a sense of empowerment to ULI leadership training participants.