State of Downtown Report
With cover art, creative direction, and editorial design by Moya Design Partners, the 74-page State of Downtown Report, released in April 2018, showcases the economic core of Washington, D.C. Sponsored by the DowntownDC Business Improvement District (BID), this year’s theme was ‘Fueling the Engine’, highlighting economic initiatives and social impacts for FY 2017 while celebrating and encouraging significant new investments.
Moya Design Partners developed the State of Downtown Report with curated photography and custom graphics tailored to the data. Vibrant reds and charcoals convey a sense of strength and ‘now’, with fresh greens and blues for sustainability and optimism. Full-page custom infographics activate and beautify the data for a highly visual experience. This impactful design tells the story of DowntownDC’s performance achievements in a universal language of visuals.