Moya Design Partners created all-new branding for our client The Keys to Kim, a lifestyle company specializing in gardening services, food catering and small event planning. Playing off the company’s name, MOYA’s visual design team integrated a dark blue key at the center of the pictogram, with a circular pattern of foliage elements in soft and subtle colors.  

For the typography, we chose a serene script for The Keys to Kim’s tagline “Unlock your creativity and inspiration”, to evoke calm and tranquil emotions – perceptions which the company wants associated with their brand.