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The Bridge

2022   I   Completed

Client

MRP Realty

industry

Real Estate

Project Type

Naming
Brand Visual + Verbal Identity
Web Design
Corporate Video

About the Project

MRP Realty is a leading owner, developer, and operator of commercial and real estate, with a focus on strategic investment and development in growth markets in the eastern US.

One of MRP Realty’s newest residential projects is The Bridge, a 100% affordable housing development in the historic Anacostia neighborhood and steps away from the local metro station. 

We collaborated with MRP Realty on a complete branding and design strategy, encompassing elements such as brand visual identity, wayfinding, and collateral material design.

The first step was to create a name and brand identity for this development. Through research of the neighborhood, Creative team came up with a shortlist of names that evoke thoughts of community, heritage, and inclusion. “The Bridge” was selected since it inspired the idea that communities are built from things that connect us, and from people that transform that place into a home. 

This narrative of building a growing and connected community is echoed on the website, with a visual tour of MRP Realty’s vision of developing a thriving family-friendly neighborhood. User experience is fluid, as visitors can easily navigate the menus to find information about the development, whether it is about building amenities, affordable living qualifications, or floorplans.

project recognition

This brand strategy was designated a gold winner at the 2023 MUSE awards in the integrated marketing campaign category, and silver awards for brand identity, corporate logos, and integrated marketing materials.

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