Sansé & Naja
2022 I Completed
Client
Housing Alexandria
industry
Real Estate
Project Type
Naming
Brand Visual + Verbal Identity
Web Design
Experiential Visual Identity
About the Project
Housing Alexandria is a non-profit community developer based in Alexandria, VA, with a mission of creating and preserving quality affordable housing and community spaces that empower residents of Alexandria.
One of their current projects will bring 475 units of affordable housing to Arlandria-Chirilagua, a diverse community with strong Central American roots. The client required a comprehensive brand and design strategy for this vital community project.
The first challenge was to create the brand identity for this development. The Creative team completed extensive research of the neighborhood of Arlandria-Chirilagua to learn about its rich history. Based on this information, We crafted a brand identity that would keep the new development connected to its Central American heritage.
The final names of the buildings is Sansé & Naja: both names come from Nahuat, a native Salvadorian language. The names signify a contrast yet union of two different concepts: Sansé symbolizes the community coming together as a whole, while Naja represents the strong identities and individuals that comprise the neighborhood.
With the brand identity finalized, we continue to build on the design strategy plan, including website design, wayfinding and signage, collateral material design, and a film documentary.
project recognition
Sansé + Naja’s branding won two silver MUSE awards in 2023 in the categories of corporate brand identity and corporate identity – logos.











