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MBUFA

2019   I   Completed

Client

Mileage Based User Fee Alliance

industry

Small Business

Project Type

Brand Refresh
Web Design

About the Project

Mileage-Based User Fee Alliance (MBUFA) is a national non-profit organization that brings together government, business, academic, and transportation policy leaders to conduct education and outreach on the potential for mileage-based user fees as an alternative for future funding and improved performance of the U.S. transportation system.

FORMA partnered with MBUFA to design and develop a dynamic website that would help convey their message and vision. 

To deliver the best possible design, the team conducted market research to understand the websites of similar organizations. In collaboration with the client, FORMA created the final website sitemap and worked on three design concepts for MBUFA to choose from to define the look and feel of the overall website.

We approached the website creating a cohesive visual language to convey a unified brand image could resonate with users and help them recognize and remember the brand more easily. 

Designer Insights

A simple but powerful color palette is used to highlight content throughout the website. Interactive elements – such as maps – were integrated into the design to help with audience engagement.

Visit the website here.

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MOYA Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved