Flock DC
2020 I Completed
Client
Flock DC
industry
Real Estate
Project Type
Digital & Multimedia
Branding

About the Project
Flock DC is a women-owned business that is committed to seNing the Washington, DC area with their family of lifestyle and real estate management brands. Prior to this project, MOYA completed a multi-phase social media and website assessment for Flock DC, which offered the client digital strategies and recommendations to strengthen their pitch and increase reach in the market.
Based on this strategy, the MOYA team was asked by the client to develop social media templates and the website homepage designs for Flock DC and its various sub-brands (birdSEED foundation, Nest DC, Roost DC, Starling DC).
MOYA worked on a comprehensive branding strategy for women-owned lifestyle and real estate management firm Flock DC, covering digital and print products. We completed a social media and website assessment, leading to a digital strategy for the client to strengthen their pitch and increase reach in the market. Our team then created social media templates and website homepage designs for Flock DC and its various sub-brands.
An example print project is our collaboration on a T-shirt design dedicated to the late Associate Justice Ruth Bader Ginsburg.
Designer Insights
Using Flock DC’s brand colors and style, we incorporated a stencil-looking illustration of Justice Ginsberg wearing her iconic collar and a mask. The image is also complemented with a Michelle Obama inspired quote that is tweaked to align with the Flock DC brand: When they go low, we fly high.”














