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Calya Provenza

2024   I   Ongoing

Client

MOYA Development,
EveryPlace &
Sinmente

industry

Hospitality

Project Type

Digital & Multimedia
Experiential
Branding

Website

calyacollection.com

About the Project

Calya is a boutique hospitality brand that embodies intentional living through space, rhythm, and presence. Developed as a sanctuary of stillness in the heart of movement, Calya unites design, wellness, and hospitality under a single, cohesive vision. Rooted in Colombian culture and inspired by its natural and artisanal richness, the brand evokes a refined, immersive experience—one that invites calm, connection, and a return to self.

MOYA Creative led the complete branding process for Calya, beginning with strategic naming and evolving into a comprehensive visual identity system. We crafted the brand’s logo, color palette, typography, and messaging—all designed to express softness, warmth, and depth. Every element, from the tactile textures to the muted tones, reflects a philosophy of thoughtful design and purposeful luxury.

Our work extended beyond the visual to include the creation of a detailed brand manual, construction signage, and ongoing design support for architectural signage. We are also designing Calya’s website and digital presence, ensuring a seamless narrative across both physical and digital environments.

Calya’s brand is built as a story—told through form, rhythm, and care. It establishes the foundation for a new kind of hospitality experience—one defined by clarity, craft, and quiet elegance.

Every detail is guided by purpose—designed to slow you down, invite reflection, and reconnect you with what matters.

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Moya Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved