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Bloom at Deer Valley

2023   I   Completed

Client

Mack Property Managment

industry

Real Estate

Project Type

Naming
Brand Visual + Verbal Identity
Web Design

About the Project

Founded in 2013, Mack Real Estate Group (MREG) is a New York-based integrated real estate firm with expertise across development, operations, investment, and lending. For their newest residential community in Phoenix, Arizona — Bloom at Deer Valley — MREG envisioned a place for young, educated, and active professionals seeking an affordable yet design-forward lifestyle.

To bring this vision to life, MOYA Creative crafted a holistic brand and marketing strategy that would resonate with this audience and position Bloom as a vibrant and attainable place to live.

The name Bloom was carefully chosen to symbolize growth, beauty, and vitality — values at the heart of the community. It also evokes freshness, new beginnings, and a strong connection to the desert landscape of Arizona.

The brand mark features a stylized blooming flower — a simple yet powerful icon that anchors the visual identity and reinforces the name. This organic form introduces softness and warmth to the brand while speaking directly to the idea of natural evolution and community flourishing.

Typography was approached with livability in mind. The thoughtful mix of serif and sans-serif typefaces strikes a balance between comfort and clarity, helping the brand feel both accessible and refined — a visual metaphor for attainable design.

The color palette draws directly from the landscape: earthy terracottas, spartan greens, sun-warmed siennas, and creamy neutrals. These tones root the brand in place, creating an immediate sense of belonging and harmony with the surroundings.

Through a cohesive visual and verbal system, MOYA Creative gave Bloom at Deer Valley an identity that not only reflects the aspirations of its residents, but also amplifies MREG’s vision of community-focused, attainable living.

Bloom at Deer Valley’s vivid branding and messaging won two gold MUSE awards in 2023 in the categories of corporate brand identity and corporate identity, logos.

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Moya Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved