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20 Degrees

2020   I   Completed

Client

20 Degrees

industry

Non-Profit

Project Type

Brand Refresh
Web Design

About the Project

20 Degrees is a non-profit organization that is changing the culture of philanthropy. Through their customized solutions, they help their clients (e.g., social enterprises, early childhood education spaces) build financial resilience, and become more self-sufficient and less reliant on charitable funds year after year.

FORMA partnered with 20 Degrees for a complete refresh of their brand identity and a new website design. 

Forms and colors relating to skipping stones in water were part of the new brand design, as “twenty degrees” is the perfect angle for a rock to hit the water to skip the furthest and soar to its potential. This represents 20 Degrees’ vision for helping their clients reach their full potential in organizational excellence.

The brand refresh included a new logo design, full website design, corporate video production materials, and a brand book. Stone and water textures were interspersed across all collateral to give a uniform and cohesive brand look.

The website

As part of the brand update, the website also underwent a reorganization to its website map to make it easier for readers to find relevant content. Key information about the organization was centralized on the home page, such as brand updates, contact information, and a narrative detailing 20 Degrees’ history and its impact.

Visit the website here.

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MOYA Design Partners, LLC. © 2025, All Rights Reserved

MOYA Design Partners, LLC. © 2025, All Rights Reserved